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Build Powerful Relationships | Thought Leadership | Peer Networking
In experiential marketing, often decisions rely too heavily on past data, like using the rearview mirror to steer your car. This presentation explores how Real-World Data (RWD) collected from a variety of inputs at live events can bring forward our understanding of customer interactions, enabling timely, data-driven adjustments to enhance engagement and performance - before the event has closed.
For experiential marketing, Real-World Data can encompass information gathered from a variety of inputs: registration data, badge scans, customer scoring, traffic sensors, meeting scheduling systems, AI cameras, digital programs, and sentiment. By leveraging this data, businesses can create a comprehensive, real-time dashboard of customer behavior and preferences. This enables adjustments to experiential marketing strategies in the moment, enhancing engagement, optimizing performance. As data builds on the platform from multiple events, external and internal benchmarking enable cross-event analysis, further providing rich data to drive continuous improvement for the next event.
Rearview Mirror or Heads Up Display: How Are You Driving Experiential Marketing Success?
Exploring How Real-Time, Real-World Data Can Harness Insights for Dynamic Experiential Marketing Optimization
This presentation aims to provide a roadmap for leveraging real time, Real-World Data to drive dynamic experiential marketing optimization, ultimately fostering stronger customer relationships and accelerating continuous improvement.
Agenda
6:00 pm to 9:00 pm EDT
6:00 PM - 6:30 PM
Registration
Networking and Cocktails
6:30 PM - 8:00 PM
Dinner
Welcome Introduction, Dinner, Dessert and Conversation
8:00 PM - 9:00 PM
Networking and Q&A
Cocktails and Closing Remarks
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